Week 5 - Website design watch

Lanvin for H&M - The Show (Promo 2011)

Website design has been a main interface for a customer of e-store. Buschke(1997)pointed out that poor interface design had been a key element in a number of high profile site failures. I am going to use Lavin as an example to discuss the website design for fashion.

Navigability is the basic function for consumers but Navigability is not easily evaluated because users differ in types with their own experience and opinion. As the navigability for lavin , I would like to use simplistic but funny to describe it. Because as you can see the picture below, it is clear, simple to display the images of their products by using white as the background color. Not a number of pictures putting together to force the customers to watch them, but applying a quiet environment to make people think and choose whatever they like; But not as that simple as I mentioned. There are also something “silly and tricky” elements used in the navigation. ”silly and tricky ” I like these two words to make you feel that funny. "hey,am i cool ?"

"not at all"

"oh,look at you two silly women!"

These face emotiones are so intersting,which make the clothes alive.

I like this section very much as well as the lavin window.Different windows are displayed in every month.

so funny,right?

Another outstanding is the fashion show display. From the pics, you could find out the details of what  the model are wearing. It is more easy to instill the product image to customers and make them feel like the super star.

Lawrence and Tavakol(2007)described a homepage as "the entrance door to a shop that invites people to come in and browse and find what they are looking for" and I would like to describe Lavin website as the window to this brand to make more deep understanding. A large numbers of videos can be found to show the product as well as to explain the  design concept for the famous designer. Besides, a special platform  is also put on homepage ,which is called Lavin house. It is not the store in FAUBOURG, but a platform to introduce Lavin and the history.

From the biography of Jeanne lavin, customers could have a more deep understanding of this brand and the brand loyalty could be built at the same time.

Jeanne saw fashion as a lifestyle and she inaugurated this brand principle and extended it across different product line which all together make the lavin world today.

But, there are still some drawbacks on the website. Interactivity is limited and socail media is not wildly used to build customer relationship. I cannot find any blogs and links to facebook or twitter ,or even any place for customer to make a comment.