Week7.E-marketing:a new form of promotion,socail media

“The world is a Twitter with Google’s launch of Buzz, the newest social media vehicle intended to entice both consumers and marketers” (Dennis Pitta,2010). Social media, which ‘describes a variety of new sources of online information that are created, initiated, circulated and used by consumers intent on educating each other about products, brands, services, personalities, and issues’ (Blackshaw &Nazzaro, 2004). The UK, for example, 20 percent of all online visitors admit to regularly logging on to pioneering sites like Facebook,

MySpace and Bebo That is to say the new media are dramatically changing people’s life, especially the shopping behavior.

With this emergence of the phenomenon, the online retailers have changed their online marketing strategies. Socail media, as a new hybrid element of the promotion mix, has been playing a significant role in e-commerce. I am going to use Facebook-chanel to discuss the functions of social media.

provide information. It is a main function for retailers to express information, broadcast new evens and release new product, by using this plateform.

"I do not like when one speaks of the Chanel fashion. Chanel is above all a style. Fashion passes, style remains." Gabrielle Chanel

It is a sentence from Gabrielle Chanel which is post on the Facebook-chanel. This simple statement captures the essence of her revolutionary contribution to culture. CHANEL continues, after almost a century, to inspire women of all ages all over the world with its timeless modernity. I can feel the brand strength from the mission and I think customers will be more loyal when they know more about the company and the brand. So, in some instants,Facebook as a new form, provides a plate to build up brand loyalty.

advertising

‘More features around the Ready-to-Wear Spring-Summer 2011 show: backstage pictures, Karl Lagerfeld interviews and celebrities... on http://www.chanel-news.com/’

‘To celebrate the 10th anniversary of the J12 watch, CHANEL launches its new mini 29mm version. Pure and understated. Beautifully designed and stylish.’

You can easily find these kind of post on Facebook-chanel and product pictures and videos are posted. consumers could receive the latest information and see the ads as well. It is not a kind of push ads which make me awful, but a attractive ads pulling me to click the site.

3.a new communication tool for customers

Social media provide the possibility for customers to talk directly to one another. people share information and tips together. conventional marketing wisdom has long held that a dissatisfied customer tells ten people. But that is out of date. In the new age of social media, However, the conversations between consumers are out of the retailers control.

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So,social media provide the opportunity as well as the challenge