Week2♬Web 2.0 The E-retailing tipping point

What are on this picture?

Atuos,entertainment,finance,games,geocities,groups,horoscopes,hotjobs,personals,real estates, kids, photos, shopping , sports ,travel...It is the whole life there!

 

 

 

 

 

 

 

Business Week: ”Upwards of 430,000
people in the U.S. alone -- more than are
employed worldwide by General Electric Co.
and Procter & Gamble combined -- earn a
full- or part-time living on eBay"

 

we are in the web 2.0 era!

what is web 2.0?

The term Web 2.0 is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wild Web.A Web 2.0 site gives its users the free choice to interact or collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast to websites where users (consumer) are limited to the passive viewing of content that was created for them. (From Wikipedia)

Web 2.0 ,in my mind, is facebook where I can meet my friends and share personal life ;is ebay where i can find some fantastic goods with low price; is youtube where I can watch movies, videos and my favorite singer's mtv.Web2  are the blogs, wikis, social-networking sites and other online communities, and virtual worlds all round my life. I want my life to be filled with happiness, joys, communications, information, and activities. So I go the my facebook everyday to keep in touch with my best friends, to tell them what has just happened in my life and to share my feelings and moods to the community; I go to the groupon to find out the latest discount and I go to the rail website to book a ticket to London. All these personal needs drives me to go online everyday.

As for fashion consumers, they are also derived online by Web 2.0.

 I am going to use ASOS online as an example to explain what factors make and encourage people to go to the website and to purchase online (based on the the feature :interaction , experience and entertainment).

The interaction on ASOS online store really impressed me. I clicked the bottom "life".

Blogs, Forums, Ideas, People, Groups, Help ,there are 6 pathways that I could after.

You could tell them what is on your fashion radar and post your pictures of your latest looks on asos blogs or just create your own asos blog.

You don't know what to wear to today? Then, go to the asos forums to discuss. People share the offer tips, problems, and tips on how to become beautiful. It is also a good platform to make friends, to wax lyrical about all other stuff and to get live help from the customer care center.

Customers' idea are encouraged to be given in the ideas plates.“I would love ANINNA VOGEL jewelry to be on ASOS as it's worn by SO many famous people” posted by stephanie.People make them involved in this business,they speak out what they really need and want and the most active people are ranked in the people plate to drive more customers to participate in.

It is a fantastic way to

Customers feel as a host when purchase the expected good and they may gain a lot of fun from the website.This kind of  happy experience makes the customer loyalty and encourages people shopping online.