The traditional retailing operations have been perceived a localized or national operations, with limited market power and limited managerial skills and sophistication.(Nicholas Alexander)
However, the advent of Internet retailing has transformed the market- place. E-retailing has changed quickly from an unreachable behaviour to an essential for everyone.
What is E-retailing?
"a form of shopping in which some form of electronic communications technology is used at the offering,ordering and/or payment stage"-McGoldrick.
But e-retailing is not that all
E-retailing is through the Internet or other electronic channels, to provide the goods and services for personal or family.It is a new commmerce action which using a variety of different technologies or media to provide high levels of service to value-conscious consumers.
What are the advantages and disadvantages of e-retailing for e-retailers？
Advantages：
2. Fast market respons to up date goods and service
3.Save wages and human resources
4.order could be made 24 hours a day
5.more informations and reviews could be delivered
Advantages：
1. Save cost
For e-retailers, place is no longer an important elements. That is to say, they do not have to pay the high rent of the stores in an famous shopping center or in the city center.2. Fast market respons to up date goods and service
3.Save wages and human resources
4.order could be made 24 hours a day
5.more informations and reviews could be delivered
Disadvantages：
1.high cost in adequate preparation, investment and operating
2.logistics problems
3.payment system
4.purchase security
5.the difficulties of after-sales service
Different Areas and Countries for some high street fashion retailers
1.Zara online is in 5 Areas and 74Countries
2.H&M online is in 9 Countries
3.Topshop has two region from UK to US
4.River Island has nearly 300 stores across the UK, Ireland and internationally throughout Asia, the Middle East and Europe,but no specific website for different countries.
Different retailers may use various strategis and undoubtedly the e-retailing will become tremendous marketing strategic in the future.
This is a good piece, well done in using academic references. When you are referening you just need the academics name and the year of the book or paper e.g. (McGoldrick, 2002). I think to improve the article you could link the first and second part of it together so retailers are global retailers and online is another channel and strategy to reach customers? Have a think about that. Great blog design and excellent use of visuals and tables, well done.
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